Hi, I’m Sofía
Orellano,
Product
Designer
I’m a Senior Product Designer based in the UK, with a focus on system-level design, and AI-powered products. My work is about making the complex simple by turning data-heavy workflows and technical challenges into clear, intuitive, and scalable experiences. I design with the belief that great products emerge when user needs, business goals, and technical constraints are not just balanced, but aligned.
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Topaz Framework
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Client:
Independent Major Project (MA UXD)
Role:
Lead Researcher, Product Designer
Date:
Jan-April 2025
Preview
“You have clearly gone beyond surface reading by engaging 45 participants through surveys, interviews and co-design workshop. Your application of RtD is methodologically rigorous, iterative, and transparent. The Topaz framework demonstrates strong originality, in particular for its role-aware structure, tool integration prompts, and compliance awareness.”
– Dr. Chengcheng Qu, Final Major Project Lecturer, Falmouth University
Key contributions include:
- Modular Framework Design: Created an 18-step UX framework structured into 6 clusters, addressing GenAI-specific challenges such as ethical ambiguity, stakeholder alignment, and model unpredictability.
- Role-Sensitive UX Innovation: Developed a system of role-based entry points customised for designers, developers, and product leads, enabling relevance and clarity across diverse teams.
- Research-Through-Design Process: Conducted 45 data entries through surveys, interviews, co-design workshops, and usability testing to iteratively refine the framework around real-world needs.
- Practical Ethical Integration: Introduced toggles and prompts for accessibility, compliance, and safety, making ethical design decisions traceable and actionable throughout the development lifecycle.
- Toolchain Integration: Designed Topaz to embed seamlessly with industry-standard tools like GitHub, Figma, Notion, and Miro, promoting adoption without disrupting existing workflows.
- Evaluative Impact: Received 86% tester approval for real-world use; recognised for modularity and UI clarity, with 77% highlighting the value of the role-based structure and many citing its usefulness in compliance and planning sessions.
Sofia Orellano
Hi, I’m Sofía
Orellano,
Product
Designer
I’m a Product Designer based in the UK, with a focus on system-level design, and AI-powered products. My work is about making the complex simple by turning data-heavy workflows and technical challenges into clear, intuitive, and scalable experiences. I design with the belief that great products emerge when user needs, business goals, and technical constraints are not just balanced, but aligned.
EXPERIENCE
C A S E S T U D I E S
AND Digital
Agile UX
Enterprise Integration
Product Design for Compliance
Topaz Design Framework
User research
Responsible AI
Systems Thinking
BA Learn
Accessible Design Systems
Generative Learning UX
UX Research & Strategy
Character Designer
Generative AI
Gamified UX
Conversational UI
Urbanmento
UX Architecture
Civic Design
Ethical Ecommerce
Nomad’s Notes
Game UX
Language Learning
Accessibility
All Case Studies
J O U R N A L
October 12, 2024
How to find inspiration and solve big design problems
Read more
October 12, 2024
What makes your design awesome?
Read more
October 12, 2024
How to create SVG-ready icon symbols in Sketch
Read more
All case studies
Topaz Framework
Topaz is a modular, role-aware UX framework developed to help design teams navigate ethical, scalable, and practical GenAI product design.
Client:
Independent Major Project (MA UXD)
Role:
Lead Researcher, Product Designer
Date:
Jan-April 2025
Preview
“You have clearly gone beyond surface reading by engaging 45 participants through surveys, interviews and co-design workshop. Your application of RtD is methodologically rigorous, iterative, and transparent. The Topaz framework demonstrates strong originality, in particular for its role-aware structure, tool integration prompts, and compliance awareness.”
– Dr. Chengcheng Qu, Final Major Project Lecturer, Falmouth University
Key contributions include:
- Modular Framework Design: Created an 18-step UX framework structured into 6 clusters, addressing GenAI-specific challenges as ethical ambiguity, stakeholder alignment, and model unpredictability.
- Role-Sensitive UX Innovation: Developed a system of role-based entry points customised for designers, developers, and product leads, enabling relevance and clarity across diverse teams.
- Research-Through-Design Process: Conducted 45 data entries through surveys, interviews, co-design workshops, and usability testing to iteratively refine the framework around real-world needs.
- Practical Ethical Integration: Introduced toggles and prompts for accessibility, compliance, and safety, making ethical design decisions traceable and actionable throughout the development.
- Toolchain Integration: Designed Topaz to embed seamlessly with industry-standard tools like GitHub, Figma, Notion, and Miro, promoting adoption without disrupting existing workflows.
- Evaluative Impact: Received 86% tester approval for real-world use; recognised for modularity and UI clarity, with 77% highlighting the value of the role-based structure and many citing its usefulness in compliance and planning sessions.
