I shape systems into human experiences.
E X P E R I E N C E
2022 — Current
Product Designer — Freelance
2015 — 2022
Founder & Lead Designer — Urbanmento
2017 — 2020
Lecturer — Universidad de la Empresa
2014 — 2015
Product Designer — Concreto Design Studio
W H Y C H O O S E M E
I bring over 10 years of design experience, with 5+ years focused on UX and product design and 3 years exploring the intersection of AI and human-centred systems. My background spans civic tech, fintech, and enterprise design, giving me a global perspective and adaptability across domains.
Qualitative Research
Conduct interviews, co-design sessions, and contextual inquiries to surface user motivations, behaviours, and friction.
HCI & Responsible AI
Investigate how people interact with digital systems and GenAI tools, ensuring ethical, inclusive design choices.
Quantitative Research
Analyse surveys, testing data, and behavioural patterns to validate design decisions with measurable insight.
Pattern & Behavioural Analysis
Identify trends, flows, and user signals to inform systemic design improvements across products and platforms.
Connect
Let’s create your next big idea.
Get in touch
© 2025 Sofía Orellano
I shape systems into human experiences.
My practice as a Product Designer is about bridging user needs, technical systems, and business goals to deliver products that scale and endure.
E X P E R I E N C E
2022 — Current
Senior Product Designer — Freelance
2015 — 2022
Lead Designer — Urbanmento
2017 — 2020
Lecturer — Universidad de la Empresa
2014 — 2015
Product Designer — Concreto Design Studio
CAPABILITIES
I bring over 10 years of design experience, with 5+ years focused on UX and product design and 3 years exploring the intersection of AI and human-centred systems. My background spans civic tech, fintech, and enterprise design, giving me a global perspective and adaptability across domains.
Qualitative Research
Conduct interviews, co-design sessions, and contextual inquiries to surface user motivations, behaviours, and friction.
HCI & Responsible AI
Investigate how people interact with digital systems and GenAI tools, ensuring ethical, inclusive design choices.
Quantitative Research
Analyse surveys, testing data, and behavioural patterns to validate design decisions with measurable insight.
Pattern & Behavioural Analysis
Identify trends, flows, and user signals to inform systemic design improvements across products and platforms.
Connect
Let’s create your next big idea.
Get in touch
© 2025 Sofía Orellano
