I design digital products at the intersection of systems thinking, research, usability, and emerging technology. With a background in industrial design, I focus on building products where complexity, constraints, and impact truly matter.
What I work on
Systems & Product Design
End-to-end UX/UI
Information architecture
UX research (mixed-methods)
Interaction design
Usability Testing
Fintech & Regulated Domains
Product Design & Vibe code
Feature Development
Payments
Trust-Critical Workflows Compliance
AI-Powered Products
GenAI
Data-Heavy UX
Explainability
Design Systems & Scale
Design Systems
Component Libraries Consistency
See Work
→
5+
Years designing across digital spaces
11
Projects delivered across multiple industries
20+
Different clients have sought my expertise
Research & Awards
JAWs Workshop — ICSE 2026
2026
→
IntoGames UK - UX Recognition
2023
→
Hackathon Winner - Devpost US (2021)
2021
→
Orange Innovation Challenge - IDB Bank US (2019)
2019
→
Germany Startup Tour - IHK German Chamber of Industry & Commerce
2018
→
How I got here
Startup & product building
Founded a startup focused on smart urban infrastructure and pitched internationally.
Research & design community
Collaborated with researchers and practitioners exploring UX, AI, and software engineering workflows.
International design exposure
Participated in London Tech Week as part of the UK Global Entrepreneur Programme iniatives.
Always happy to talk about product, design, and systems.
CONTACT
(+44) 7933 026 207
sofia.orellano@gmail.com
SOCIAL
Sofia O.
I design digital products at the intersection of systems thinking, research, usability, and emerging technology. With a background in industrial design, I focus on building products where complexity, constraints, and impact truly matter.
What I work on
Systems & Product Design
End-to-end UX/UI
Information architecture
UX research (mixed-methods)
Interaction design
Usability Testing
Fintech & Regulated Domains
Product Design & Vibe code
Feature Development
Payments
Trust-Critical Workflows Compliance
AI-Powered Products
GenAI
Data-Heavy UX
Explainability
Design Systems & Scale
Design Systems
Component Libraries Consistency
See Work
→
5+
Years designing across digital spaces
11
Projects delivered across multiple industries
20+
Different clients have sought my expertise
Research & Awards
JAWs Workshop — ICSE 2026
2026
→
IntoGames UK - UX Recognition
2023
→
Hackathon Winner - Devpost US (2021)
2021
→
Orange Innovation Challenge - IDB Bank US (2019)
2019
→
Germany Startup Tour - IHK German Chamber of Industry & Commerce
2018
→
How I got here
Startup & product building
Founded a startup focused on smart urban infrastructure and pitched internationally.
Research & design community
Collaborated with researchers and practitioners exploring UX, AI, and software engineering workflows.
International design exposure
Participated in London Tech Week as part of the UK Global Entrepreneur Programme iniatives.
Always happy to talk about product, design, and systems.
CONTACT
(+44) 7933 026 207
sofia.orellano@gmail.com
SOCIAL
Sofia O.
I design digital products at the intersection of systems thinking, research, usability, and emerging technology. With a background in industrial design, I focus on building products where complexity, constraints, and impact truly matter.
What I work on
Systems & Product Design
End-to-end UX/UI
Information architecture
Interaction design
UX research (mixed-methods)
Usability Testing
Fintech & Regulated Domains
Product Design & Vibe code
Feature Development
Payments
Trust-Critical Workflows Compliance
AI-Powered Products
GenAI
Data-Heavy UX
Explainability
Design Systems & Scale
Design Systems
Component Libraries Consistency
See Work
→
5+
Years designing across digital spaces
11
Projects delivered across multiple industries
20+
Different clients have sought my expertise
Research & Awards
JAWs Workshop — ICSE 2026
2026
→
IntoGames UK - UX Recognition
2023
→
Hackathon Winner - Devpost
2021
→
Orange Innovation Challenge -
IDB Bank
2019
→
Germany Startup Tour - IHK German Chamber of Industry & Commerce
2018
→
How I got here
Startup & product building
Founded a startup focused on smart urban infrastructure and pitched internationally.
Research & design community
Collaborated with researchers and practitioners exploring UX, AI, and software engineering workflows.
International design exposure
Participated in London Tech Week as part of the UK Global Entrepreneur Programme iniatives.
Always happy to talk about product, design, and systems.
CONTACT
(+44) 7933 026 207
sofia.orellano@gmail.com
SOCIAL
Sofia O.