All case studies

Character Designer

Character Designer, a generative AI web application that enables users to create unique characters by generating high-quality images and detailed narrative backstories using OpenAI’s GPT-3.5 Turbo and StabilityAI’s Stable Diffusion.

Client:

Encode Club AI & GPT Bootcamp

Role:

Lead Product Designer

Date:

July 2024

“It looks great overall; nice work! Cool idea, UI is very pleasing, the demo video is engaging.”

— Zane Peycke, Head of Machine Learning at Spectral

 

 

“You could consider adding the ability to generate images within the story itself, featuring the characters. The app looks fantastic—congratulations on the great work!”

— Matheus Pagani, AI Bootcamp Instructor, Co-Founder of Venture Miner

Key contributions include:

  • Concept Lead & Product Strategy: Originated the idea for Character Designer and defined the user-focused value proposition, balancing generative AI innovation with creative flexibility for artists and storytellers.
  • User Research & Discovery: Conducted a survey and follow-up interviews with 12 creatives to uncover expectations, pain points, and opportunities related to character building, storytelling, and AI integration.
  • Cross-Functional Collaboration: Worked intensively over 3 weeks with an experienced AI development team—Jesús Vera (Front-end) and Aleksandar Brayanov (Back-end)—to ensure UI/UX decisions aligned with technical implementation requirements.
  • First-to-Build Delivery: As the first contributor in the project pipeline, developed core user flows and interface components early to avoid bottlenecks and provide a foundation for development. My designs enabled the dev team to begin API integration without delays.
  • Rapid Iteration & Feedback Integration: Led 5 rounds of design iteration informed by developer input, usability testing, and UI evaluations—ensuring the evolving prototype addressed both functional constraints and user expectations.
  • Gamified, Scalable UX: Designed a gamified experience and a modular UI system using Figma, Preline UI, and Material Design components to support faster handoff, extensibility, and development efficiency.

All Case Studies

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© 2025 Sofía Orellano

All case studies

Character Designer

Character Designer, a generative AI web application that enables users to create unique characters by generating high-quality images and detailed narrative backstories using OpenAI’s GPT-3.5 Turbo and StabilityAI’s Stable Diffusion.

Client:

Encode Club AI & GPT Bootcamp

Role:

Lead Product Designer

Date:

July 2024

“It looks great overall; nice work! Cool idea, UI is very pleasing, the demo video is engaging.”

— Zane Peycke, Head of Machine Learning at Spectral

 

 

 

“You could consider adding the ability to generate images within the story itself, featuring the characters. The app looks fantastic—congratulations on the great work!”

— Matheus Pagani, AI Bootcamp Instructor, Co-Founder of Venture Miner

Key contributions include:

  • Concept Lead & Product Strategy: Originated the idea for Character Designer and defined the user-focused value proposition, balancing generative AI innovation with creative flexibility for artists and storytellers.
  • User Research & Discovery: Conducted a survey and follow-up interviews with 12 creatives to uncover expectations, pain points, and opportunities related to character building, storytelling, and AI integration.
  • Cross-Functional Collaboration: Worked intensively over 3 weeks with an experienced AI development team—Jesús Vera (Front-end) and Aleksandar Brayanov (Back-end)—to ensure UI/UX decisions aligned with technical implementation requirements.
  • First-to-Build Delivery: As the first contributor in the project pipeline, developed core user flows and interface components early to avoid bottlenecks and provide a foundation for development. My designs enabled the dev team to begin API integration without delays.
  • Rapid Iteration & Feedback Integration: Led 5 rounds of design iteration informed by developer input, usability testing, and UI evaluations—ensuring the evolving prototype addressed both functional constraints and user expectations.
  • Gamified, Scalable UX: Designed a gamified experience and a modular UI system using Figma, Preline UI, and Material Design components to support faster handoff, extensibility, and development efficiency.

All Case Studies

Connect

Let’s create your next big idea.

Get in touch

© 2025 Sofía Orellano