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Urbanmento
Urbanmento.com is a modular redesign of the studio’s digital presence—transforming it into a structured, narrative-rich platform that blends physical public space design with product storytelling and ethical e-commerce. The result is a calm, research-backed, scalable WordPress experience rooted in modular clarity and civic design values.
Client:
Urbanmento Design Studio
Role:
Founder & Lead Designer
Date:
2023
Preview
https://urbanmento.com/
“The redesign of Urbanmento’s platform is a huge leap forward. It now communicates the brand’s mission with clarity and elegance—blending public design values with digital usability in a way that feels both honest and innovative.”
— Andrés Pereira, Strategic Advisor, Urban Design & Civic Innovation
Key Contributions:
- Digital Rebranding & UI System: Led a full rebrand including logotype, colour palette, and typography; aligned all UI elements with Urbanmento’s modular identity.
- UX Architecture Overhaul: Rebuilt the entire website structure across five core sections (Home, About, Projects, Shop, Contact), using Gutenberg and Spectra blocks to preserve flexibility and avoid plugin bloat.
- Civic Product Storytelling: Crafted modular product and project narratives that linked physical interventions to digital representations, reframing products as tools for urban transformation.
- Semi-Ecommerce System: Implemented WooCommerce as a catalogue-only backend, prioritising education and discovery over commercial conversion.
- Mobile Optimisation & Accessibility: Addressed previous responsiveness issues through layout audits, block spacing fixes, and reflow testing across devices.
- Research-Informed Redesign: Conducted heuristic evaluations, A/B testing, and heatmap reviews; validated IA changes through stakeholder mapping and Lean Canvas sessions.
All Case Studies
Connect
Let’s create your next big idea.
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© 2025 Sofía Orellano
All case studies
Urbanmento
Urbanmento.com is a modular redesign of the studio’s digital presence—transforming it into a structured, narrative-rich platform that blends physical public space design with product storytelling and ethical e-commerce. The result is a calm, research-backed, scalable WordPress experience rooted in modular clarity and civic design values.
Client:
Urbanmento Design Studio
Role:
Founder & Lead Designer
Date:
2023
Preview
https://urbanmento.com/
“The redesign of Urbanmento’s platform is a huge leap forward. It now communicates the brand’s mission with clarity and elegance—blending public design values with digital usability in a way that feels both honest and innovative.”
— Andrés Pereira, Strategic Advisor, Urban Design & Civic Innovation
Key Contributions:
- Digital Rebranding & UI System: Led a full rebrand including logotype, colour palette, and typography; aligned all UI elements with Urbanmento’s modular identity.
- UX Architecture Overhaul: Rebuilt the entire website structure across five core sections (Home, About, Projects, Shop, Contact), using Gutenberg and Spectra blocks to preserve flexibility and avoid plugin bloat.
- Civic Product Storytelling: Crafted modular product and project narratives that linked physical interventions to digital representations, reframing products as tools for urban transformation.
- Semi-Ecommerce System: Implemented WooCommerce as a catalogue-only backend, prioritising education and discovery over commercial conversion.
- Mobile Optimisation & Accessibility: Addressed previous responsiveness issues through layout audits, block spacing fixes, and reflow testing across devices.
- Research-Informed Redesign: Conducted heuristic evaluations, A/B testing, and heatmap reviews; validated IA changes through stakeholder mapping and Lean Canvas sessions.
All Case Studies
Connect
Let’s create your next big idea.
Get in touch
© 2025 Sofía Orellano
